What's the Importance of Good Content?

September 13, 2017


It used to be that if you wanted to make money on the Internet, you could create web pages that were simply links and ads and, if you knew enough about search engine optimization, you'd make money.  If you're like me, you really hated it when you found these pages and immediately hit the back button to find a new page.  After a while, popular search engines created programs to find and weed out these sorts of sites.  After that, content became more and more important.   
 
Good content is not only important to get to the top of Internet searches, it's also important to help make you money once people get to your website.  If they show up and find bad or no content, they'll probably be like me and just leave before they can click on links or buy any products.  They figure if your website isn't high quality, neither is anything they can find there.  Good content helps them stick around longer and builds faith in the quality of your site. 
 
Quality content is also important for getting links to your site. You can submit your content to article archives.  People then use your content, which includes a link to your site.  This raises your search engine rankings.  Quality content also gets people talking about you, whether it's on blogs or their own Website.

 

So, what is good content?  Good content should be written specifically for your target audience.  If your customers are newcomers to the Internet, you don't want to use technical jargon that they won't understand.  Similarly, if you are marketing to seasoned businessmen, you want to use more specific terms and ideas so they view you as a reliable source of information. 

 
It may seem obvious, but good content should be well written.  You may be able to get a good price on content from various sites, but that doesn't mean the product is worth it. Many people offer content that is great for search engines with high keyword use, but if it's not readable, people aren't going to stick around your website very long and you're probably not going to make much money from it. Plus, you're probably not going to be able to get anyone else to post your content and link back to you.  
 
Many Internet marketers focus on keyword density when looking for content.  They require a certain quantity of the words they want to be search engine keywords.  While this can work, the problem is that when you try to use specific words so many times it becomes repetitive and lowers the quality of the writing.  Good content writers can deliver articles that use the words enough just by writing an article on a specific topic.  If you have quality writers, you don't need to worry about keyword use.   
 
It helps you if your content is original.  There are hundreds of services out there that will give you great content to post on your website for free, as long as you don't change it.  This is great for them because it generally contains a link back to their site and boosts their search engine rankings.  It helps you out because it gives you content; however, if the content is all over the Internet, it's not going to do you much good in getting yourself high on the search engine lists.

 

It may take you a while to find quality writers, or to learn to write yourself, but after you do you will quickly see the benefits.

 

About the Author

 

Peter Helms II is the Founder and CEO of Ideal Solutions Consulting. As an expert marketing consultant, he aims to empower entrepreneurs and business people by consulting them on how to navigate the social media and digital world. His company focuses on providing this service to micro and small businesses because it is his belief that these businesses are in the best position to make a difference but to do so, they need to be able to stay relevant and competitive in the digital world. To connect with him, send an email to info@idealsolutionsconsulting.com and mention this blog post.

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