At one time, large, global brands seemed to be the most noticeable businesses on Facebook, but that is rapidly changing. In fact, it has already changed in many ways.
There was a time when you could forget about trying to fi
nd your local business's Facebook Page, but now, more and more small businesses are turning to Facebook to market their products and services. Maybe you would like to promote your small business via Facebook. If so, here here are some tips that will help.
1. Separate Professional From Personal
Your clients don't need to see the latest pictures of your pets, or hear about your latest haircut. Keep your personal information on your personal profile, and establish a separate page for your business. If you like, you can hire someone else to be a sort of proxy for you who can represent your brand. This might be helpful if you already have a significant personal presence on Facebook.
However, you might also use your personal networking to your advantage. When you set up your business page, you can incorporate those friends who share your interests into your target market. Still, your personal profile and business pages should be separate.
2. Your Page Name
This is important, because you can't change it later. You will have to shut down your page and build a new one, and that can mess with your client base. So consider key words when you develop your page name, and make it a good one. Put lots of thought into it.
3. Your Landing Page
This is like the "home page" of a website. It needs to have a compelling image and good information right off the bat so that visitors will be inspired to click the "Like" or "Become a Fan" buttons.
You can use something called FBML, which stands for Facebook Markup Language, to create a unique and interesting landing page but also to create tabs, which are visible buttons on your page that represent applications, or apps. Twitter, Networked Blogs, Events, and Inbox are just some of the apps you can put on your business page. These really help promote your business as they give visitors and fans a chance to interact and connect with you and your business.
5. The Value of Personal Communication
One of the appealing things about Facebook is the personal interaction it encourages. In a world of automation, customers appreciate a "live human" at the other end of the keyboard, mobile device, or computer screen! The telephone used to provide this, but with more and more businesses resorting to automated customer service, Facebook gives your business an edge. So try to communicate with your fans and followers regularly, and on an individual basis as often as possible. Happy fans love to tell their friends.
If your business grows to the point that you can't handle all the individual contact, consider outsourcing this to someone else who specializes in social media marketing.
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About the Author
Peter Helms II is the Founder and CEO of Ideal Solutions Consulting. As an expert marketing consultant, he aims to empower entrepreneurs and business people by consulting them on how to navigate the social media and digital world. His company focuses on providing this service to micro and small businesses because it is his belief that these businesses are in the best position to make a difference but to do so, they need to be able to stay relevant and competitive in the digital world. To connect with him, send an email to email@example.com and mention this blog post.