Search Engine Optimization is the process of structuring your website in an effort to get more traffic from the Google organic search results. The beauty of SEO is that you can get quality traffic to your website without having to pay for each click. Keep in mind though that SEO is an inexact science and it is impossible to guarantee results. At Ideal Solutions we follow Google's best practices to give you the highest chance possible of success.


We use white hat SEO strategies which means we use SEO tactics that are in line with the terms and conditions of the major search engines including Google. Google wants your website to have relevant content that can easily understand by both the human audience and their search engine crawlers. White hat SEO is not a quick fix but when it is done right it can bring high-quality traffic to your website for the long-term. We work with you for both the on-page and off-page factors to make sure that we are playing it safe and helping create a steady stream of new leads.

With Our SEO Strategies You Can Count On Us To Provide

Strategic Site SEO Audits

Keyword Research

Competitor research

Market Research

Technical SEO

On-site optimization

Off-site optimization

UX Improvement

Content strategy development

Social Media Profile setup and management



On-site SEO deals with addressing elements on your own website (as opposed to inbound links) to improve search engine ranking. Factors involved in on-site SEO include optimizing keyword-rich content, improving website speed and fixing all internal links on your site.

Google’s algorithm factors in dozens of off-site ranking factors when determining which sites will get the premium placement in their organic ranking. They will give a higher ranking to sites that their algorithm determines are more popular, relevancy and authority. We can improve your Off-Page SEO by getting quality backlinks from other reputable websites.



For On-Page SEO here are some of the factors we address when we look to improve your ranking. SEO is a constant evolving industry and we stay updated with best practices so that we can always be ahead of the curve.

Title Tags

Title Tags are the keywords that are displayed on the search engine results page as the clickable headline. These are the most important element of On-Page SEO. We make sure that each Title Tag contains relevant keywords.


Typically headings are a little more weighted than other text on your website. We will ensure your headings contain valuable keywords, but don’t misrepresent page content.

URL Structure

Without changing the current URLs, we can implement keywords to increase SEO.

Alt Text for Images

Alt text is a way to describe an image to the internet. By implementing keywords into alt text, we can improve your SEO score and hopefully increase your chances of getting the premium placement on the organic search engine results page.

Page Load Speeds

Google has indiciated site speed is one of the signals they use to rank pages. We work with a programmer that can rewrite the HTML code to make your site speed as fast as possible. You can evaluate your page speed with Google’s PageSpeed Insights.

Page Content

Google has ways of measuring whether your content is useful to customers. Especially in the plumbing industry, your page needs to be as clear and informative as possible. That is why we tailor your page to allow customers to easily find what they are looking for.

Internal Linking

These are the links on your website to other pages on your website. It is essential that all of these links are working or Google will punish your SEO score.


We offer a free, no-obligation review to see how well your current website matches Google’s best practices for both on-page and off-page SEO. We will identify any foundational issues that are affecting your current SEO performance and we give specific recommendations for you to moving forward.

With Our SEO Strategies You Can Count On Us To Provide

Keyword Analysis

Competitor Research

Crawling And Indexing


Content Evaluation

On-Page Optimization

Site Architecture and Design

Business Strategy And Online Branding





901 Main St, Manchester,

CT 06040

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