SEARCH MARKETING FOR THE LOCAL BUSINESS
More local customers search the internet before buying than ever before. We make sure that your business comes up when people start searching online. Put simply, Google Ads is our bread and butter. As a Certified Google Partner, we will drive relevant clicks to your website and calls to your business.
SEARCH MARKETING FOR LOCAL BUSINESSES
At Ideal Solutions we take the time to learn your business and make sure that we are only bidding on the services that are most profitable for you. We also create multiple campaigns based on device (desktop or smartphone), different service area and time of the day to determine where you get the best return on investment. Once we are able to identify trends we move your money to get you the most leads possible within your budget.
Doing a PPC campaign yourself can often be expensive and at times, confusing. A simple mistake like using the wrong keyword match type, not setting the proper geographies or having your ad appear during off hours can cost you dearly. We make sure to set your campaign up correctly and we guarantee that every cent you pay Google goes towards relevant traffic.
USE GOOGLE ADS TO GET LEADS
The biggest advantage of Google Ads is that you can make sure your ad appears when people are actively looking. The beauty of AdWords is that you can know exactly how much you are spending per lead and make changes to your strategy and budget accordingly. PPC is not cheap but if it is done right it can really help grow your business. Keep in mind though that PPC is infinitely more expensive if you are wasting money on irrelevant traffic!
We deliver our passion for PPC marketing with timeliness, expertise and attention to detail. By creating a strategy that is specific to your needs and budget we do everything in our power to help you achieve the best possible results.
KNOW HOW YOUR MONEY IS SPENT
When paying for marketing services, it is important to know exactly where your money is being spent.
THE GOLDEN RULE
The best way to pay for marketing services is to pay Google directly and pay the marketing agency a separate management fee.
If you simply pay a marketing agency, you have no idea where your money is being spent, meaning the agency could be pocketing your hard earned money.
We bill our management fee separately so that you will always know how much you are spending with Google and how much you are paying for our services. With this payment structure we can make sure that you are only bidding on relevant traffic! Agencies that bill in one lump sum will often expand your keyword or geographic targeting so they can ask you to spend a higher budget!
LANDING PAGE DESIGN
INCREASE THE CHANGES YOU GET THE CALL!
A landing page is the webpage that a person sees when they click on your sponsored link. A landing page is an extremely important part of your PPC strategy and an effective one will greatly increase your chances of receiving the all-important phone call.
As a rule of thumb you should have a clear call-to-action that prominently features your phone number. When someone needs a plumber they need to see how to get in touch with you immediately. That is why we create different landing pages for all of the services you offer.
Design Thats Fits Your Style
We create a customized landing page based on the style of your current website. We make small modifications to increase the chances of grabbing visitors attention and encourage them to contact you.
Mobile-Friendly Landing Page
Each of the landing pages we use looks great on mobile device. The majority of Google searches are done on smartphones and it is extremely important to have a mobile-friendly landing page so that the person can find your number immediately once they land on your site.
Contact Form & Call Tracking
We also have a contact form and a unique call tracking number on all of our landing pages. The call tracking number integrates with our analytics dashboard and it allows us to track exactly how many calls we generated from your marketing campaign.
Seamless Integration with Current Website
We use a third-party service to create and host your landing page. This way we can create and customize the site without having to contact your previous website designer. This saves us significant time, money and headache!