With Instagram now owned by Facebook, marketers are looking at how they can use the platform to grow a loyal audience. The 700 million active monthly users and 400 million active daily, makes Instagram an important place to see and be seen.
Facebook has almost two BILLION monthly users! That's right, 2,000,000,000. If you are not already advertising there, chances are you are missing out on one of the best ways of connecting with your target audience.
Videos are booming in popularity for entertainment purposes, but smart marketers are learning how to make the most of them for business purposes as well. A lot of small companies are now trying to take advantage of video by starting their own YouTube channel.