Even smart, savvy marketers can often overlook list building opportunities for email marketing. With so many moving parts involved in business, collecting emails can sometimes slip through the cracks. In an effort to minimize this marketing blunder, here are seven sugg...
There was a time when the common law of business was to always focus on product. The key was that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM.
There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish.
With Instagram now owned by Facebook, marketers are looking at how they can use the platform to grow a loyal audience. The 700 million active monthly users and 400 million active daily, makes Instagram an important place to see and be seen.
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.
Content marketing can be a highly effective strategy for your business and there are a number of key ways that your content influences your buyers. Although it depends on the type of content you put out.
Many marketers overlook the role of the media in being able to get the word out about your products, services and business. The truth is that what is termed "earned media" should be a cornerstone of you marketing strategy.
Facebook has almost two BILLION monthly users! That's right, 2,000,000,000. If you are not already advertising there, chances are you are missing out on one of the best ways of connecting with your target audience.