There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish.
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.
Content marketing can be a highly effective strategy for your business and there are a number of key ways that your content influences your buyers. Although it depends on the type of content you put out.