With Instagram now owned by Facebook, marketers are looking at how they can use the platform to grow a loyal audience. The 700 million active monthly users and 400 million active daily, makes Instagram an important place to see and be seen.
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.
Content marketing can be a highly effective strategy for your business and there are a number of key ways that your content influences your buyers. Although it depends on the type of content you put out.
Many marketers overlook the role of the media in being able to get the word out about your products, services and business. The truth is that what is termed "earned media" should be a cornerstone of you marketing strategy.
Facebook has almost two BILLION monthly users! That's right, 2,000,000,000. If you are not already advertising there, chances are you are missing out on one of the best ways of connecting with your target audience.
Videos are booming in popularity for entertainment purposes, but smart marketers are learning how to make the most of them for business purposes as well. A lot of small companies are now trying to take advantage of video by starting their own YouTube channel.