While purchasing behavior is continuing to change rapidly with more and more people beginning their product search online, it's become a necessity for business it's now a necessity for businesses of all types, to have an online sales and marketing strategy.
There are a number of ways to measure your marketing ROI (return on investment) in relation to your content such as your articles, videos, social media posts, email marketing and so forth. The way you will measure will depend on the goals you set and the platforms you...
Even smart, savvy marketers can often overlook list building opportunities for email marketing. With so many moving parts involved in business, collecting emails can sometimes slip through the cracks. In an effort to minimize this marketing blunder, here are seven sugg...
It used to be that if you wanted to make money on the Internet, you could create web pages that were simply links and ads and, if you knew enough about search engine optimization, you'd make money. Now.... content is king.
There was a time when the common law of business was to always focus on product. The key was that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM.
There are a number of ways to evaluate your content marketing results to determine which content is most successful. Once you have this information, you can use it to plan your editorial calendar and the future content you wish to publish.
With Instagram now owned by Facebook, marketers are looking at how they can use the platform to grow a loyal audience. The 700 million active monthly users and 400 million active daily, makes Instagram an important place to see and be seen.